You have to be aware. Like, I'm not going to do any downhill skiing. It looks like a whole lot of fun, but I'm not going to risk breaking a leg. I want to be dancing the way I'm dancing now for 30 more years.
There's this notion that allows people to create their own collection of songs, so it rewrites what a song is. They may only want 10 seconds of something, or they may only want this particular song, or they want this group of songs. It becomes much more user-controlled.
The only people who steal are thieves, and that's a very small percentage of civilization. Most people want to have some way to make the economic transaction valid. They want to return the favor, if you will... return the benefit and reciprocate.
It's still a bottom-line business. You can be out of control, and if they want you, they'll pick you. And you can be a mensch, and if you're not the product they want, you won't get it.