The people that are running the bulk of the comic shops in North America aren't business people and they don't understand sales. They don't understand good product.
Planet Lucy Press? I incorporated myself to deal with publishing and was calling myself Big Bang Incorporated, which of course has to do with the Big Bang at the beginning of creation.
My main point is to entertain in a way that is unique and different from what anybody else id doing; to apply my voice in a way that nobody else in the industry is applying theirs.
The other thing is this industry has decided it only has one market. Unlike any other industry in the world, unlike film or books or sports even, this industry has decided it has only one market and that's 14 year old boys.
On the whole, and this comment can get me in a lot of trouble, I find that retailers in the comic book business are not business people. They're fans who've gotten themselves shops.