He's part of the product and will make no bones about creating that image to bring the value up in his product, bring the value up in everything he touches.
But what I will do is I'll acknowledge it and if it can be of any help the fact that I do acknowledge it then maybe other people will benefit from it because I do have somewhat of a public forum being in the line of work I am.
I can't dislike you, but I will say this to you: you haven't got long before you are all going to kill yourselves, because you are all crazy. And you can project it back at me, but I am only what lives inside each and every one of you.
Fitness will be a major factor in the first race and I think that will play into the hands of drivers who have been racing recently, rather than people like me who haven't raced properly for a decade. I'am not one of the favourites to start with.
The first race is really just something that we will all need to get through. Until people see the cars in action I don't think they will understand how quick they will be, which means they are going to be tiring to drive.