Nowadays, in the contract that actors sign, you have to agree that you're going to do a certain amount of publicity-the hard part they don't pay you for.
Publicity is justly commended as a remedy for social and industrial diseases. Sunlight is said to be the best of disinfectants; electric light the most efficient policeman.
It's the publicity function of Amnesty that I think has made its name so widely known, not only to readers in the world, but to governments - and that's what matters.