Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
Don't blame the marketing department. The buck stops with the chief executive.
We gained his operational capabilities and he gained our marketing skills.
Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.
I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.
Marketing is too important to be left to the marketing department.
To me, we're marketing hope.
Money coming in says I've made the right marketing decisions.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.