It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
I see the same coffee table everywhere. It's mass marketing.
What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
Marketing is the devil.
Actually, I majored in marketing and I have a bachelor of science.
I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.
Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?
I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.