Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

When a customer enters my store, forget me. He is king.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.

There are a lot of people who touch the customer.

At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.

Our new attitude is how can we put you in front of our customer.

Pager companies are very much looking to provide new services to help them regain some of their customer base.

As far as the customer is concerned, the interface is the product.

I'd just like to be treated like a regular customer.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

The well-satisfied customer will bring the repeat sale that counts.