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I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.

James Cash Penney

Time

Footsteps

I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.

I believe in trusting men, not only once but twice - in giving a failure another chance.

I was long brought up to think that it was nothing short of a crime to miss a sale.

James Cash Penney

Crime

Nothing

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

I believe a man is better anchored who has a belief in the Supreme Being.

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.

Growth is never by mere chance; it is the result of forces working together.

It is always the start that requires the greatest effort.

James Cash Penney

Effort

Exchange ideas frequently.

James Cash Penney

Ideas

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

Every man must decide for himself whether he shall master his world or be mastered by it.

James Cash Penney

Man

World

Do not primarily train men to work. Train them to serve willingly and intelligently.

James Cash Penney

Men

Work

Success will always be measured by the extent to which we serve the buying public.

It is the service we are not obliged to give that people value most.