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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.

James Cash Penney

Children

Consideration

Practice

Luck is always the last refuge of laziness and incompetence.

Men are not great or small because of their material possessions. They are great or small because of what they are.

James Cash Penney

Men

Possessions

My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.

James Cash Penney

People

Job

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.

No serious-minded man should have time for the mediocre in any phase of his living.

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.

James Cash Penney

Trust

Responsibility

Salesmanship is limitless. Our very living is selling. We are all salespeople.

James Cash Penney

Selling

Living

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

James Cash Penney

Selling

Job

Success cannot come from standstill men. Methods change and men must change with them.

Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.

James Cash Penney

Thoughts

Thinking

The keystone of successful business is cooperation. Friction retards progress.

No business can succeed in any great degree without being properly organized.

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

James Cash Penney

Strength