We get real results only in proportion to the real values we give.
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
Too many would-be executives are slaves of routine.
There's no better friend to any merchant than a fair competitor.
There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
Theory is splendid but until put into practice, it is valueless.
The well-satisfied customer will bring the repeat sale that counts.
The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
The Golden Rule finds no limit of application in business.
The greatest teacher I know is the job itself.
Courteous treatment will make a customer a walking advertisement.
The best teamwork comes from men who are working independently toward one goal in unison.
The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
The art of effective listening is essential to clear communication, and clear communication is necessary to management success.