As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories.
Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.
Integral to the orb is our low cost long-range wireless radio data system and a protocol that allows us to send this data over 90% of the US population every 15 minutes throughout the day.
Most of us feel overburdened by information, although I would say the overloaded feeling comes more from coordinating all of the information and responding to it.
Our criteria for good data feeds are that they need to be dynamic enough to be interesting, something that users want to attune to throughout the day, etc.
Our system allows you to respond to the information that is important to you. It allows you to sense and be attuned to more streams of information in parallel.
There are already a lot of devices in our lives that have rich text or the ability to handle graphics. Our devices are designed to be understood in less than a quarter of a second.
