You can't move so fast that you try to change the mores faster than people can accept it. That doesn't mean you do nothing, but it means that you do the things that need to be done according to priority.
If you can believe it, Hollywood wanted to change my birthdate. I was born after Valentine's Day, so they wanted to change it to February 14. A Latin lover should be born on Valentine's Day. I said no.
The only difference between me and others is that they think they can change something with cute little poems, nice cards or embracing trees and being nice to little lapdogs.
I am an optimist because I want to change things for the better and I know that blood has to be spilled and disharmony and cruelty are necessary to do that.
I'm just saying that there are high quality materials, and when we change them then there should be a way of changing them so that you can celebrate that change - rather than just 'mix it up'.
In my early professionals years I was asking the question: How can I treat, or cure, or change this person? Now I would phrase the question in this way: How can I provide a relationship which this person may use for his own personal growth?
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.