The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.

The mark of our time is its revulsion against imposed patterns.

The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

The more the data banks record about each one of us, the less we exist.

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

Art is anything you can get away with.

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.

Canada is the only country in the world that knows how to live without an identity.

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.