Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

The scientist rigorously defends his right to be ignorant of almost everything except his specialty.

Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.

Darkness is to space what silence is to sound, i.e., the interval.

One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.

Obsolescence never meant the end of anything, it's just the beginning.

Most of our assumptions have outlived their uselessness.

Money is just the poor man's credit card.

Publication is a self-invasion of privacy.

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

Schizophrenia may be a necessary consequence of literacy.

Jokes are grievances.

It is the framework which changes with each new technology and not just the picture within the frame.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.