I think a song that's got something to say. I'm not much on gimmicks. I never have been because they don't last. But I like a song that tells a story and has some meat to it, you know, that means something.
They keep the song as street as it needs to be. It's got a good catchy hook where it can do what it needs to do on the radio, but they keep the song street where it will keep credibility in the hood.
So I'll set a cycle in motion and pop it into record and I'll lay down a drum pattern, a bass line, a keyboard and guitar part, and once the groove is going I launch into the song and sing my song over the top.
The main objective in any song, the songs that I write, has always been that it reflect the way I feel, that it touch me when I'm finished with it, that it moves me, that it can take me along with it and involve me in what its saying.