Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
So here, at Arsenal, we are often surprised when we are shown some of the newspapers, and at the bottom of an article there is a line saying if you know of anyone who had an affair with a player, call this number. It is very strange to us.
Then they started pulling me in and I was very resistant. All the other actors would be saying write more, more dialogue for me, and I'd always be saying 'No, less, less'.
When we were trying to get the money for Driving Miss Daisy, everyone kept saying no one could direct it well enough to entertain an audience for 100 minutes essentially watching three people chatting in the kitchen.
There is a note in the front of the volume saying that no public reading may be given without first getting the author's permission. It ought to be made much more difficult to do than that.
I can forgive, but I cannot forget, is only another way of saying, I will not forgive. Forgiveness ought to be like a cancelled note - torn in two, and burned up, so that it never can be shown against one.
I think I can speak for every Senator, saying that he or she ran for the Senate because we want to help make this a better place; that is, we want to help our States and help America.
It just seems that you were talking positively about McDonald's, that they are... attempting this healthy lifestyle, and yet when we're talking right now... it seems that you're saying they need to make more responsibility.
Literature is without proofs. By which it must be understood that it cannot prove, not only what it says, but even that it is worth the trouble of saying it.
Hobbies of any kind are boring except to people who have the same hobby. This is also true of religion, although you will not find me saying so in print.
