Initial feedback we got from people was that Poker could and should be a product in its own right. For us, that was definitely a case of us not seeing the forest for the trees since we are Poker nuts.
Being able to pit your wits against literally hundreds of other people is really exciting and ultimately the biggest single challenge for a poker player.
As for poker, I've stayed away from that, even though when I was in Vegas for Ocean's Eleven, I would get accosted by these guys begging me to play. They just want to take my money. They see me, think "actor" and see some easy money.