Knowing how to paint and to use one's colors rightly has not any connection with originality. This originality consists in properly expressing your own impressions.
When I was coming up, we weren't trying to get a hit or get paid, we were just trying to do our thing. The only thing we were really trying to do was to be recognized for our originality.
Take a commonplace, clean it and polish it, light it so that it produces the same effect of youth and freshness and originality and spontaneity as it did originally, and you have done a poet's job. The rest is literature.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
