Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
But it has, in addition, an even more precious quality - a consciousness of the human intelligence, the human spirit and that man is a social creature.
I think there's a great difference in consciousness in that same way in that when we're young we read books for the story, for the excitement of the story - and there comes a time when you realise that all stories are more or less the same story.
When this sad war is over we will all return to our homes, and feel that we can ask no higher honor than the proud consciousness that we belonged to the Army of the Potomac.
The core political values of our free society are so deeply embedded in our collective consciousness that only a few malcontents, lunatics generally, ever dare to threaten them.
On The Practice, I get to do what I love to do, and I am making a contribution that will, in the end, help raise social consciousness, dispel some of the myths about being large, and change the way that people view and interact with large people.
The conclusion you can draw from these characteristics is that you have an uneven development of class activity and an uneven development of class consciousness in the working class.
The only conclusion you can draw from the real historical movement is that by and large, in day-to-day life, what Lenin called trade union consciousness dominates the working class. I would call it elementary class consciousness of the working class.
You need a vanguard organization in order to overcome the dangerous potential brought about by the uneven development of class militancy and class consciousness.
