When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
I mean, that's kind of what this business is about in some ways. You're trying to make everybody like you. But you can't do that. You can't force everybody - anybody to like you if they're just not willing to do it.
Being on the run, having to change the way that you do business, being unable to plan in a safe and secure environment, always looking over your shoulder, knowing that some day somebody's going to knock on your door and it's going to be your last.
