It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
What was a problem was the excessive amount of media attention to the appointment of the first woman and everything she did. Everywhere that Sandra went, the press was sure to go. And that got tiresome; it was stressful.
Your children can be around you all day, but if you don't spend quality time with them and you don't pay attention to them and talk to them and listen to them, it doesn't matter that they're just around you.
Only in a concert situation do I have access to people directly to preach to them, and I don't believe that the bigger your platform is, the more people will pay attention.
But these days, I get a lot more attention and airplay from the Adult Contemporary and country radio stations, and I feel comfortable saying I'm a part of that.
If a church offers no truth that is not available in the general culture - in, for instance, the editorials of the New York Times or, for that matter, of National Review - there is not much reason to pay it attention.
