I'm fishing for men with a certain kind of bait, and the bait that I am offering is not a candy; it's a very specific thing that I'm offering, which is a deep gospel and a deep conversion.
Gospel songs to me are about the mansion in the sky, and washed in the blood of Christ's crimson blood, songs that are filled with biblical wording that's no longer understood by a lot of people.
I feel that Christian music is a subculture directed towards the Christians. It's not really being exposed to non-Christians and it's not really created for non-Christians, so non-Christians almost never hear any of this music.
I want to encourage other people to try to discover who they are, not to try to fit into some superficial prototype of what they think a Christian should be, but to discover who they really are.
Only in a concert situation do I have access to people directly to preach to them, and I don't believe that the bigger your platform is, the more people will pay attention.