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And obviously, from our own personal point of view, the principal challenge is a personal challenge.

Richard Branson

Challenge

Business opportunities are like buses, there's always another one coming.

Richard Branson

Business

Fortunately we're not a public company - we're a private group of companies, and I can do what I want.

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

Richard Branson

Fun

Will

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

You never know with these things when you're trying something new what can happen. This is all experimental.

Richard Branson

Trying

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

Richard Branson

Business

Feeling

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

Richard Branson

Being

Order

I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons I left school when I was 15 years old. And if I - if I'm not interested in something, I don't grasp it.

Like getting into a bleeding competition with a blood bank.

Richard Branson

Blood

Competition

My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.

Nobody's ever called me Sir Richard. Occasionally in America, I hear people saying Sir Richard and think there's some Shakespearean play taking place. But nowhere else anyway.

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.