I've always chosen my band members based on their sense of humor. It might sound stupid, but it means not only are they fun to live with on a tour bus for years, but humor implies intelligence.
Nirvana was pop. You can have distorted guitars and people say it's alternative, but you can't break out of pop music's constructs and still get extensive radio play and media coverage.
I don't mind what the market is, but why is it vapid? If they're such a bunch of idiots, why don't you show them good music instead? They're not going to know the difference.
I have to play as much of the game as I allow myself to get the music heard. But it's not unlike the rest of the world, so I'm not as up in arms about it as I could be.