Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.
And most importantly perhaps, children can learn about their rights, share their knowledge with the children of other nations, identify problems with them and establish how they might work together to address them.
For example, UNICEF works with governments to change legislation such as in India where a law was passed raising the age of compulsory school completion to keep children in school and away from the workplace for longer.
I came into a strong organization, and I hope I strengthened it more and expanded its capacity to deal with some of the challenges that might not have seemed as great 10 years ago, such as H.I.V., AIDS and children affected by war.
In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.
In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.
Thus the Convention is unequivocal in its call for children to be consulted, to have their opinions heard and to have their best interests considered when law and policies are being drafted.
Corporate partners help UNICEF fund our programmes for children, advocate with us on their behalf, or facilitate our work through logistical, technical, research or supply support.
Instant telecommunication allows better and updated information, lessons learnt and problems encountered to be exchanged and debated, it alerts us more quickly to problems and brings to many households around the world visions and information which hopefully spur us to action.
While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.
