There is no scientific answer for success. You can't define it. You've simply got to live it and do it.
The movement for the environment really only started in the mid 1970's.
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Years ago nobody was elected on the economic ticket. It was either the education platform, or it was health or it was other issues. It is only recently that economic values have superceded every other human value.
The end result of kindness is that it draws people to you.
The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.
Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.
Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.