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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

Advertising

Appetite

Will

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Celebrity was a long time in coming; it will go away. Everything goes away.

People crushed by laws, have no hope but to evade power. If the laws are their enemies, they will be enemies to the law; and those who have most to hope and nothing to lose will always be dangerous.

Our patience will achieve more than our force.

People will not look forward to posterity, who never look backward to their ancestors.

The effect of liberty to individuals is that they may do what they please: we ought to see what it will please them to do, before we risk congratulations.

When bad men combine, the good must associate; else they will fall one by one, an unpitied sacrifice in a contemptible struggle.

I venture to say no war can be long carried on against the will of the people.

Kings will be tyrants from policy, when subjects are rebels from principle.

Example is the school of mankind, and they will learn at no other.

When the leaders choose to make themselves bidders at an auction of popularity, their talents, in the construction of the state, will be of no service. They will become flatterers instead of legislators; the instruments, not the guides, of the people.

Whilst shame keeps its watch, virtue is not wholly extinguished in the heart; nor will moderation be utterly exiled from the minds of tyrants.

A spirit of innovation is generally the result of a selfish temper and confined views. People will not look forward to posterity, who never look backward to their ancestors.

But if people will laugh at my work and keep a sound roof over my head, who am I to complain?