I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
The scientists often have more unfettered imaginations than current philosophers do. Relativity theory came as a complete surprise to philosophers, and so did quantum mechanics, and so did other things.
It was not until I got my first job, at the University of Washington in Seattle, and began playing chess with Don Gordon, a brilliant young theorist, that I learned economic theory.
I'm a firm believer that in the theory that people only do their best at things they truly enjoy. It is difficult to excel at something you don't enjoy.
I never had a policy about marriage. I got married very young in life and I always think in all relationships, I've always thought that it's counterproductive to have a theory on that.
I definitely don't subscribe to the theory that more instruments, or more vocal tracks, harmony, or double tracking the voice, is a good thing. People do their early albums very stripped down, then each album becomes bloated.
The Theory of Groups is a branch of mathematics in which one does something to something and then compares the result with the result obtained from doing the same thing to something else, or something else to the same thing.
A theory must be tempered with reality.
My theory is that all of Scottish cuisine is based on a dare.
Democracy is beautiful in theory; in practice it is a fallacy.
The final outcome cannot be known, either to the originator of a new theory, or to his colleagues and critics, who are bent on falsifying it. Thus, the scientific innovator may feel all the more lonely and uncertain.
Moreover, in the experimental sciences, the scientific fraternity must test a new theory to destruction, if possible.
Meanwhile, the originator of a theory may have a very lonely time, especially if his colleagues find his views of nature unfamiliar, and difficult to appreciate.
I don't like writing essays or theory.
By means of microscopic observation and astronomical projection the lotus flower can become the foundation for an entire theory of the universe and an agent whereby we may perceive Truth.