In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want.
When the young Princesses Elizabeth and Margaret were growing up, that was at it's height and the War cemented that with photographs of the Royal Family having breakfast together and so on, by pinning their reputation so firmly on that particular issue.
Libel actions, when we look at them in perspective, are an ornament of a civilized society. They have replaced, after all, at least in most cases, a resort to weapons in defense of a reputation.