My work is more about trying to ask good questions and not trying to come up with big shows. Every fashion company is doing that, every car company is doing that.
At first, I see pictures of a story in my mind. Then creating the story comes from asking questions of myself. I guess you might call it the 'what if - what then' approach to writing and illustration.
Heart is what drives us and determines our fate. That is what I need for my characters in my books: a passionate heart. I need mavericks, dissidents, adventurers, outsiders and rebels, who ask questions, bend the rules and take risks.
I found I wasn't asking good enough questions because I assumed I knew something. I would box them into a corner with a badly formed question, and they didn't know how to get out of it. Now, I let them take me through it step by step, and I listen.
'How do you know so much about everything?' was asked of a very wise and intelligent man; and the answer was 'By never being afraid or ashamed to ask questions as to anything of which I was ignorant.'
If you write, one of the questions you're always trying to answer is, Where do you get your ideas? And, if you write, you know how pointless a question this is and how difficult it is to answer.