It makes sense to invest in new work. It's almost like having a research department in a scientific laboratory. You have to try things out. You'll make some bad mistakes. Some things will fail but at least you'll energise the organisation.
There's a way of playing safe, there's a way of using tricks and there's the way I like to play which is dangerously where you're going to take a chance on making mistakes in order to create something you haven't created before.
You just went right in and just recorded songs and listened them, and if there were any mistakes, then we would correct them and just went on... one take or two take.
Writers seldom choose as friends those self-contained characters who are never in trouble, never unhappy or ill, never make mistakes and always count their change when it is handed to them.
One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.