Kindness is wisdom.

PETA has a proven track record of success. Each victory PETA wins for the animals is a stepping stone upon which we build a more compassionate world for all beings - and we will never give up our fight until all animals are treated with respect and kindness.

As a result of half a century of Soviet rule people have been weaned from a belief in human kindness.

Remember there's no such thing as a small act of kindness. Every act creates a ripple with no logical end.