A lot of the people in San Francisco think of themselves as healers - not just as people delivering this base service, but giving their clients spiritual help. It's almost like being an actor, playing a different part for each trick.
I turned down a movie this summer because it was nine weeks in Vancouver and my oldest daughter is 14. I've got four more summers with her. I'm not giving away nine weeks of her summer to go do a silly movie.
I see the Jedi mission as giving up a normal life in exchange for protecting the innocent. It's a life of sacrifice. There are rewards, but also a certain degree of sterility.
I don't think anyone wants a reader to be completely lost - certainly not to the point of giving up - but there's something to be said for a book that isn't instantly disposable, that rewards a second reading.
I think then, when we started receiving the first of the user feedback, feedback from people that I had not specifically told about it, but had spread from friend to friend and then they were giving us feedback.