Let the world know you as you are, not as you think you should be, because sooner or later, if you are posing, you will forget the pose, and then where are you?
Plus the public's attention span is so short right now, if a skater doesn't strike while the iron is hot... well it's not like people will forget you, but they just won't care anymore.
In this time of budget cuts, we cannot forget that basic science is a building block for scientific innovation and economic growth in the information age.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
