What makes a story is how well it manages to connect with the reader, the visceral effect it has.
We found that just by the way we stood, affected women dramatically, and if you look at our show, you'll see that we always stood with our legs open our fists on hips and our bat bulges forward, which had a profound effect on women!
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
A lot of people understand what not saying anything means, so, in effect, not saying anything is really saying a lot.
But as someone pointed out earlier, it is not really about fairness; it is about taking finite resources and applying them where they will have the most effect.
I spent, as you know, a year and a half in a clergyman's family and heard almost every Tuesday the very best, most earnest and most impressive preacher it has ever been my fortune to meet with, but it produced no effect whatever on my mind.
The Vietnamese have a secret weapon. It's their willingness to die beyond our willingness to kill. In effect, they've been saying, You can kill us, but you'll have to kill a lot of us; you may have to kill all of us. And, thank heaven, we are not yet ready to do that.
We will win the battle for Africa, which is in effect a battle for Humanity.
The little may contrast with the great, in painting, but cannot be said to be contrary to it. Oppositions of colors contrast; but there are also colors contrary to each other, that is, which produce an ill effect because they shock the eye when brought very near it.
The will is not free - it is a phenomenon bound by cause and effect - but there is something behind the will which is free.
The supply-side effect of a restrictive monetary policy is likely to be perverse, in that high interest rates enter into costs and thus exert inflationary pressure.
Film fixes a precise visual image in the viewer's head. In fiction, you just hope you're precise enough to convey the intended effect.
We're trying to have the band create something beautiful that hopefully one day, 20 years from now, can be picked up by a kid and hopefully have the same effect that Neil Young had on me, or Led Zeppelin or Black Sabbath.
I believe that there are still people who believe that game music is something equal to just an effect incorporated into the game, something like a BGM. And therefore this is something that I would like to show that is not true.
Let a man find himself, in distinction from others, on top of two wheels with a chain - at least in a poor country like Russia - and his vanity begins to swell out like his tires. In America it takes an automobile to produce this effect.