For good and evil, man is a free creative spirit. This produces the very queer world we live in, a world in continuous creation and therefore continuous change and insecurity.
For, if a good speaker, never so eloquent, does not see into the fact, and is not speaking the truth of that - is there a more horrid kind of object in creation?
Teaching man his relatively small sphere in the creation, it also encourages him by its lessons of the unity of Nature and shows him that his power of comprehension allies him with the great intelligence over-reaching all.
Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Creation implies authority in the sense of originator. The possibility of a 'Fall' is implied in a Covenant insofar as the idea of a Covenant implies the possibility of its being violated.
