It's definitely going to be harder than it sounds to acquire millions of users in the U.S. It's going to be a lot of work, and you can't make light of that.
A huge change has taken place in my lifetime.
Big media companies have lots of money and content, but they have no way to tap into a good base of users.
When I was a child in the 1940s and early 1950s, my parents and grandparents spoke of Britain as home, and New Zealand had this strong sense of identity and coherence as being part of the commonwealth and a the identity of its people as being British.
I see the great continuities in New Zealand history as being decency and common sense and up until now when we've confronted these things we've been able to talk them through, and I'm sure we will with this issue as well.