A consumer doesn't take anything away: he doesn't actually consume anything. Giving the same thing to a thousand consumers is not really any more expensive than giving it to just one.
Helsinki may not be as cold as you make it out to be, but California is still a lot nicer. I don't remember the last time I couldn't walk around in shorts all day.
I don't try to be a threat to MicroSoft, mainly because I don't really see MS as competition. Especially not Windows-the goals of Linux and Windows are simply so different.
I never felt that the naming issue was all that important, but I was obviously wrong, judging by how many people felt. I tell people to call it just plain Linux and nothing more.
I used to be interested in Windows NT, but the more I see it, the more it looks like traditional Windows with a stabler kernel. I don't find anything technically interesting there.