We should begin to remind people they are always after your money and if you are on something around average earnings you really don't have that spare capacity to pay for all these follies that Labour keep spending their money on.
At the next General Election, voters face a clear choice: deregulation and less interference in everyday life with the Conservatives, or yet more regulation and interference under Mr Blair.
Most agree, whatever their party political position, that the West can and should open its agricultural markets more fully to the products of the poorer countries of the globe. They are agricultural societies that need our markets more than our charity.
We need to remind our core supporters that we have not forgotten their concern with the way our democracy is being replaced by European bureaucracy in so many areas.
When teachers try to teach, nurses try to nurse, small businesses try to serve their clients and the police try to arrest criminals, there is always a regulator or three breathing down their necks. Conservatives want to make people's lives easier.
You have to be very rich to afford Labour, with 66 tax rises since they came in power.
We have always been a great national party, with views on all the main issues. We recognise that what matters to people most are those things that affect their daily lives: schools, hospitals, transport and law and order and we have plenty to say about them.