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More traffic means more advertising dollars.

I've said this forever - I've always believed the Today show is more than the sum of its parts.

It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing.

Michael Jackson is the ultimate traffic accident. People can't take their eyes off him.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.