When people say 'love to hate', they actually mean 'love to be appalled by' - if they truly hated them, they'd never repeat a catch phrase.
The pursuit of approval usually ends in disaster.
No matter how heinous someone's behaviour, if you make them a comic character, you can't expect people to hate them.
If a terrorist group wanted to hit Britain, all they'd have to do is kill 100 random celebrities. The country would have a nervous breakown.
I just feel tired now if people are shocked. If it's not for you, just don't bloody watch it.
A sitcom isn't usually the right tool for satire.