But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
One thing young people have to always keep in mind when deciding what they want to do with their lives is, is it fun? Is it something that I'm interested in? Is it something I enjoy?
People are more sophisticated in the way they go about dealing with the press.
The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
The truth is the Super Bowl long ago became more than just a football game. It's part of our culture like turkey at Thanksgiving and lights at Christmas, and like those holidays beyond their meaning, a factor in our economy.
There's fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
They've asked me to do this temporarily. I don't know what temporarily means. Life is temporary.
We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different.
Well, you know, in any political campaign, you're gonna have people on one side that are gonna slip a reporter something because they think it'll hurt the guy on the other side.
My job is to give everyone a chance to catch their breath and step back from all this and get back to work.
And as a result, I guess I'm just kind of a rubberneck. I'm kind of a - someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don't think journalists are as important as the people they cover.
Had there been a reporter along with Lieutenant Calley when he massacred those people in Vietnam, I think that probably wouldn't have happened.
And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn't graduate with honors, but I did graduate on time and with some doing.
And I came away from that experience, and it was a very difficult experience - I came to understand that you have to practice at being a good father and practice at being a good husband, just as you have to practice at being a good journalist.
At the White House, everybody works for the same person. They're all part of the same company. But on Capitol Hill, they're all independent contractors. They all work for themselves. That's a formula for getting news.