Metaphors are dangerous. Love begins with a metaphor. Which is to say, love begins at the point when a woman enters her first word into our poetic memory.
Someone knocks at the door of an apartment to borrow salt or sugar, people run into each other in the elevator, and in this way become inscribed in the spectator's memory.
I think it killed the performance on a lot of the systems in the Labs for years because everyone had their own copy of it, but it wasn't being shared, and so they wasted huge amounts of memory back when memory was expensive.