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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Leo Burnett

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

Advertising doesn't create a product advantage. It can only convey it.

William Bernbach

Advertising

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

I warn you against believing that advertising is a science.

William Bernbach

Science

Advertising

If your advertising goes unnoticed, everything else is academic.

William Bernbach

Advertising

In advertising not to be different is virtually suicidal.

William Bernbach

Advertising

Today's smartest advertising style is tomorrow's corn.

The most powerful element in advertising is the truth.

William Bernbach

Truth

Advertising

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.

Just advertising departments with legs and high heels.

Richard Avedon

Advertising