I find the selectivity of erotic love - the choice of this man or this woman - much more intelligible if liking the person is the origin of sexual interest, rather than the other way.
I wonder if most people ever ask themselves why love is connected with reproduction. And if they do ask themselves about this, I wonder what answer they give.
If one wants another only for some self-satisfaction, usually in the form of sensual pleasure, that wrong desire takes the form of lust rather than love.